یکشنبه 12 مهر 1394 12:04 نویسنده : محسن قره خانی
A sustainable competitive advantage occurs when an
organization acquires or develops an attribute or combination of attributes
that allows it to outperform its competitors. These attributes can include
access to natural resources or access to highly trained and skilled personnel
human resources. It is an advantage (over the competition), and must have some
life; the competition must not be able to do it right away, or it is not
sustainable. It is an advantage that is not easily copied and, thus, can be maintained
over a long period of time. Competitive advantage is a key determinant of
superior performance, and ensures survival and prominent placing in the market.
Superior performance is the ultimate, desired goal of a firm; competitive
advantage becomes the foundation. It gives firms the ability to stay ahead of
present or potential competition and ensure market leadership.
Source: Boundless. “Sustainable Competitive Advantage.”
Boundless Marketing. Boundless, 21 Jul. 2015. Retrieved 04 Oct. 2015 from
یکشنبه 12 مهر 1394 12:07
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